One of my very good friends Mark, is an SEO (Search Engine Optimization) genius. Actually, he’s an Internet expert in general. His very popular blog, ContentPig.com, on Google insights and SEO topics won him a trip to the Affiliate Summit in Las Vegas. It was for that trip that I got the idea to create a hat for him that would help advertise his site while keeping his head stylishly warm.

I was ecstatic when I was able to find the perfect Skater Beanie pattern on Ravelry. It’s made with double knit (DK) weight yarn, so it’s light weight and yet still toasty warm. What made the pattern perfect for customizing is the many rows at the bottom that are not increased, which lends itself perfectly for tapestry crochet pattern techniques.  I used a 5×5 block pattern for the letters with the exception of the “.com” which was created in three-by-three blocks.

The yarn I found was Berroco’s Ultra Alpaca Light in Peat Mix (the main color) and Winter White (the contrasting color). For a 22 ½” wide hat it took an entire 144 yard skein of the main color. I can’t say enough good things about this yarn. It was very easy to work with and feels incredible.

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